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Official: BMW i Collection puts upscale treehugging in the palm of your hand

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BMW i Laptop sleeve

If BMW’s new i sub-brand sounds more like it belongs to consumer electronics than it does to automobiles, that’s probably no mistake. After all, electric vehicles bridge the gap between conventional automobile and electronic gadget – just ask our compatriots over at Engadget that report on them all the time. But to drive the point home even greener, BMW has, together with the new i3, launched a new collection of electronics accessories that make the Bavarian automaker as much a competitor with companies like Belkin or Griffin as it is with Audi or Mercedes-Benz.

The new BMW i Collection includes items like a solar charger for phones and MP3 players, a laptop bag made from felt-like recycled PET plastic and vegetable-tanned leather, and of course the requisite USB dongle. Other items include keyfobs, a shopping bag, notebook and ballpoint pen.

All the items, of course, are designed to extend the i3′s upscale tree-hugging image to items you can hold and use while your EV is charging in the driveway. They go on sale starting next month with prices ranging from 15 euros ($20) for the pen or lanyard to 99 euros ($135) for the shopping bag. Details in the press release below and images of the whole collection in the gallery above.

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BMW i Collection puts upscale treehugging in the palm of your hand originally appeared on Autoblog on Sun, 22 Sep 2013 09:00:00 EST. Please see our terms for use of feeds.

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