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Ford Mondeo gets £2000 price cut

Ford Mondeo gets £2000 price cut

Price cut part of wider changes to popular family car, designed to keep it fresh until its delayed replacement is launched in late 2014

Ford has given its Ford Mondeo a significant price cut as part of a final round of changes to the six-year-old car following delays to the all-new model that was supposed to launch in the UK this spring.

A simplified trim line-up, improvements to fuel economy, a reduction in CO2 emissions and enhanced specifications are all among the changes made to the current Mondeo that are designed to keep it fresh until the new model arrives late next year, some 18 months later than planned.

A new entry-level model, the Graphite, is targeted at private buyers and costs from £15,995 – that’s more than £2000 less than the previous entry-level model, the £18,100 Edge.

Standard kit on the Graphite includes 17in alloys, LED lights and sports suspension, while a rear spoiler is provided with selected engines. Bluetooth, air-con and leather trim for parts of the interior are also part of the broad specification.

The other new addition to the Mondeo range is the Titanium X Business Edition, which costs from £21,995. This replaces both the Titanium and Titanium X in the Mondeo range and has more equipment than the £1500 more expensive Titanium X.

The other trims in the Mondeo range are Edge, Zetec Business Edition and Titanium X Sport, each of them having been subtly realigned and repriced to fit in the now five-strong Mondeo trim structure. All trims are offered on five-door hatchback and estate bodystyles, although the more potent engines are reserved for the plusher Titanium X models.

Tweaks to the 2.0-litre Duratorq TDCi diesel have cut its CO2 emissions to 119g/km in the five-door and 120g/km in the estate in both 138bhp and 161bhp power outputs, a reduction of up to 10g/km. Economy is improved to up to 61.4mpg in this engine.

Ford Britain managing director Mark Ovenden said the changes were necessary to the current car following the much-publicised delays to the new Mondeo.

“We’ve had some challenges with the new Mondeo and we needed to take some product action to support the current one,” he told Autocar. “If all had gone well, we’d be launching the new car now, but the current Mondeo is still very strong and the changes we’ve made will see it through. It’s not a car on its last legs or behind on ride and handling or technology.”

Ovenden said the Mondeo sold 22,000 units in the UK last year, enough for a nine per cent segment share. “It’s still a very big car for us,” said Ovenden, who added that the current Mondeo hadn’t been harmed by the firm revealing its successor as long ago as January 2012.

The new Mondeo is now on track for a “quarter four 2014” launch, according to Ovenden. Ford’s 1.0-litre Ecoboost engine is likely to be offered in the line-up, he added.