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Report: Tesla was ‘overzealous’ with sales e-mail, Musk said

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Tesla Model S

A Tesla Model S all-electric sedan can go from 0 to 60 miles per hour in less than six seconds, but it looks like some of the automaker’s employees like to move even quicker. Tesla CEO Elon Musk is apologizing for that.

Musk said that a recent mass e-mail that was sent to prospective customers on the Model S waiting list, encouraging them to complete their orders in the name of Tesla profitability, was “overzealous” and was not approved by the company, Bloomberg News says.

The e-mail implied that, by completing sales, such customers would help the 10-year-old company achieve its first quarterly profit during the first quarter. Musk says the e-mail wasn’t necessary and that he “put an immediate stop to it.”

Earlier this week, Tesla confirmed that it had its first-ever profitable quarter during the first quarter and that it beat its sales goal of 4,500 Model S deliveries by 250 units. Additionally, the company is discontinuing sales of its low-end 40-kWh because of low demand.

Tesla was ‘overzealous’ with sales e-mail, Musk said originally appeared on Autoblog Green on Mon, 08 Apr 2013 11:55:00 EST. Please see our terms for use of feeds.

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